Rayonier Matariki Forests has partnered with many schools around New Zealand to deliver a programme to keep kids safe around logging trucks.
The ”Share the Road” campaign, led by the Log Transportation Safety Council, involves school visits from our regional teams and a logging contractor who provides the truck.
Through presentations, games, competitions and the opportunity to get up close to a big rig the children learn about how to stay safe around logging trucks.
Be Safe, Be Seen is the simple message to make sure children walk safely along rural roads, stay out of truck drivers’ blind spots and are seen by the driver through wearing bright coloured clothing.
Darren Mann, General Manager, Operations at Rayonier Matariki Forests, said many children living in the country have to make their way home from school along busy rural roads and the initiative is trying to raise children’s awareness of safety around big trucks.
“The success of this programme is due to the fact that the material fits into the school curriculum and is fun while encouraging kids to take on simple but important messages such as the fact that trucks can’t stop as quickly as cars and wind generated by trucks passing can also affect a child.”